Having a vacancy in your company is something no one ever likes to deal with. Whether it’s a low level employee or a high level manager, a vacancy means taking time you could be using to work and instead spending it on crafting an ad and searching for a candidate. Working to find the best person to fill the position is like a job all on its own. However, if you know what you’re doing, you can make the whole process a lot less painful and frustrating. All you need to do is start with a good job posting, and all of the other pieces will fall into place on their own.
Don’t just think you can slap together any old posting and get by with it. If you write a garbage ad, then you are going to get garbage applicants. Write a great ad, though, and you could find the candidate that’s just right for the job and your company. Below, you’ll get a crash course in how to write the most effective job ads possible. Take it to heart and memorize this process, and you won’t sweat it anymore when it’s time to search for a new employee.
Give As Much Info About the Job as Possible
The biggest problem that most job ads suffer from is the fact that they are very sparse on real details for the job. You should strive to be different than that. When you sit down to craft your job posting, take care to put in as much info as you can about the job in general. List the starting pay, the duties a person can be expected to be perform, and the kind of hours and availability you are looking for. This gives possible applicants everything they need to know about your business to decide if they want to apply. The quality of your applicants should go way up once you start writing ads with this strategy in mind.
Make Yourself Readily Available for Contact
Another big problem that befalls many employers trying to post their jobs online is that they don’t make themselves available enough. Don’t rely on the email relay system built into websites like Craigslist. Instead, go out of your way to make yourself seem very available to people who want the job. Include a purpose built email address or even your own phone number. This lets people know that the ad you’re writing is actually legit. It also makes it much easier to get in touch with all potential applicants.
Never Use a Template For Your Ad
When you have a lot of different ads to put up for a variety of openings, you might not want to take the time to write out all of those ads. In your efforts to speed up the ad creation process, you might start using a template to make your ads. That way, you just fill in the right information and then post it. Don’t do that! This makes your ads look fake, or like spam. People won’t even respond to your listings if they all look the same. They’ll think you aren’t reputable at all! Take the time to hand craft your ads, despite the time it takes.
Post Your Ad Far and Wide on the Web
Now that you’ve built up the best job posting you can, it’s time to post it in as many different places as possible. Don’t just stick your ad up on Craigslist and call it a day. You’ll want to hit up other sites like Monster and Career Builder as well. That will ensure that all of the most qualified applicants will see your ad. If you want the most replies to your listing as you can get, this is the way you’re going to do it. Get it posted up, and then sit back and wait for the replies to start rolling in for your opening!