Craft Your Job Listings to Attract the Best Applicants

When you have a job opening to fill, odds are the first place you will go to post a listing is the Internet. Online job sites offer a great way to allow your listing to be seen by the most people possible, as opposed to simply advertising in your local newspaper. However, a number of sites charge large amounts of money to allow you to post jobs. The popular online classifieds website Craigslist allows you to post listings for free, but your ad may get lost in a sea of similar postings and spam ads. Instead of writing a slapdash posting and sticking it up on Craigslist with no thought, consider the following tips to make your ad stand out when a user views it. With some care, not only will they know that your posting is legitimate, but they will be more likely to pass along their resume for your consideration.

Include as Much Information as Possible

Make A Clear Job Ad
Make A Clear Job Ad
A sparse-looking job ad is a great way to get people to close their browser window without ever considering your listing. If a potential job applicant can’t tell what kind of duties the job will entail, how much it will pay, or what else will be expected of them, the chance that they will want to work for you are slim to none. Avoid phrases like “pay based on experience” or “compensation negotiable” as these are red flags for potential applicants. Instead, be honest and at least ballpark a figure for the position before mentioning that compensation will be discussed in more detail during an interview. This allows applicants to know if a position is really for them. Include information about what you expect of your employees and the types of activities they will be conducting. Be specific about your educational and experiential requirements in order to net applications from the most qualified individuals. You don’t have to write a novel about the job you’re offering, but an applicant should already have a good idea about what you’re looking for before they apply.

Make Yourself Available to Contact

Don’t rely on Craigslist’s email relay system to communicate with potential applicants. Users will have no conception of to whom their email is going, and it is unwieldy in the event that you wish to communicate back with an applicant. Instead, provide an email set up specifically to field job applications, or list your phone number in the ad for applicants who have questions. If you are uncomfortable putting your phone number in the ad, let applicants know to include a phone number to be reached at. A human interaction in terms of scheduling an interview leads to a much better first impression and increases the chance that the most dedicated applicants will follow through with you.

Avoid Using a Template

A Good Job Listings Will Attract Many Applicants
A Good Job Listings Will Attract Many Applicants
Using a template for your ads and making each listing you post look the same only increases the likelihood that a user will ignore your listing. Many spam ads on Craigslist assume the same format, and while they may look legitimate, they are frequently not. Users have become accustomed to this, so you want to find ways to make sure your posting looks as good as it reads. This is why including contact information is essential, but also why mixing up the tone and format of your ads is important. Make yourself sound friendly or inject some humor into your postings, and you might be amazed at how many more quality resumes you receive in your inbox!